Gorden Wagener, one of the most influential automotive designers in recent times, has headed the global design division of Mercedes-Benz and all its brands since 2008. He has been the company’s Chief Design Officer since 2016. His goal is to build the most desirable cars in the world for the brands of the Mercedes‑Benz Group. Wagener approaches this ambition with his design philosophy of “Sensual Purity,” which defines the specific luxury of the different brands.